Tropical Islands, 2006-2008
A Pure Taste of Vacation.
From 2006 to 2008, Europe’s largest tropical holiday world entrusted its repositioning to P.O.S. Creative Media’s know how. In doing so, the emphasis of our work was on the media specific, nationwide brand and campaign management – a network of print, radio, TV, Out of Home and online. In mid-2007, we had the unique opportunity to launch a road show.
Tropical Islands, 2006-2008
The primary objective here was to anchor the brand and product in the extended catchment area of Tropical Islands, to activate the target groups and to generate sust- ainability in the business relationships.
Tropical Islands, 2006-2008
Job description:
- Out of Home:
Nationwide Brand and Campaign Management 2006-2008 - Out of Home Activities:
Outdoor Advertising, Road shows, Street Promotions - Live Communication:
Trade Fairs and Events - Media Deals:
Print, Radio, TV, Out of
Home and Online
![Truckpromotions oder Roadshows bezeichnen Unter einer „gleiche Veranstaltungen oder Produktpräsentationen […]“, die in verschiedenen Städten aufgeführt“ werden, wie die „Coca-Cola Weihnachtstour mit amerikanischen Trucks“.](uploads/tx_templavoila/06_pos-creative-media_tropical-islands_aussenwerbung.jpg)
