Sharp, Germany | IFA 2007
Sensational - Big Aquos 16:9.
From 2005 to 2008 we were hired by Sharp and the corres- ponding agency Hakuhodo for the planning, realisation and documentation of OOH Cam- paigns in Germany. The un- disputed highlight of this collaboration in 2007 was the giant poster campaign imple- mented nationwide on the occasion of the launch of Aquos LCD-TVs. Incorporated in a Europe wide print, TV and online campaign, 21 giant posters were unveiled in 7 cities on the occasion of the IFA.
Sharp, Germany 2007
Job description:
- Out of Home:
Nationwide Campaign Management - Out of Home Media:
Giant Posters, Mega Lights and Traffic Boards - Total Budget:
850 thousand EUR / Obtained Contacts approx. 15 Million
