SAMSUNG,
Football World Cup 2006
Out-of-home advertising

A Time to make Friends.

Football connects – in all respects – making the occasion of the Football World Cup in Germany a challenge for SAMSUNG. This gave rise to the most elaborate campaign of the last 10 years. From April to August 2006, a total of 6 flights were realized in 3 campaign steps. The advertising emphasis was on LCD TVs, mobile phones and laptops.

P.O.S. Creative Media were responsible for the planning, realisation and documentation of all Out of Home Activities. The result: SAMSUNG received more attention than the official sponsors of the Football World Cup 2006. Brand awareness rose unsupported by 12 %, sales rose an average of 6 %.

Job description:

• Out of Home:
  Nationwide Campaign Management
• Out of Home Activities:
  Outdoor Advertising and Mobile Street Promotions