SATURN Store Pre-Opening, Berlin 2007
“Geiz ist geil” (“Cheap is Cool”) was Yesterday – Flag Ship Store is Today.
Classic marketing concepts hardly help promote new marketing ideas and sales concepts. This is exactly what happened when Media Saturn Holding undertook the market positioning for the opening of the SATURN store in the Europa Center Berlin.
SATURN, Berlin 2007
Here, in a prominent place in the heart of Berlin, a new sales concept, “SATURN Flag Ship Store”, was due to be realised and made into a unique experience for customers.
Support was quickly found amongst representatives of industry, who made massive investments in the form of innovative and elaborate concepts in the shaping of sales areas. Right on schedule for the IFA 2007, there it was – the opening. A huge success for SATURN - inspired by P.O.S. Creative Media
SATURN, Berlin 2007
Job description:
- Live Communication: Incentives und Team Measures for Managers as well as Staff. Pre-Opening Gala Event, Working Acts und Performances in all Sales Areas
- OOH- Activities: Street Promotions, Outdoor Advertising, Live Events (House Jumping)
