SAMSUNG, Culture Marketing 2008-2010
A Contact Millionaire for “Peanuts”
Loreley, Neuschwanstein Castle, Nymphenburg Palace, National Museums in Berlin or the city of Heidelberg – every year, millions of national and international visitors come here to view Germany’s cul- tural heritage. But its presen- tation, management and pre- servation cost a vast amount of money. And so, in times where money is tight, foundations, state institutions and marketing companies rely increasingly on support from private industry.
SAMSUNG, Culture Marketing 2008-2010
Against this backdrop, P.O.S Creative Media, in cooperation with Cheil/SAMSUNG, have developed and budgeted a 3-year concept with the goal of enabling special exhibitions, expanding information systems and supporting events.
The result:
Today, SAMSUNG is well-established and valued as a responsible supporter and technical partner.
SAMSUNG, Culture Marketing 2008-2010
At the same time, SAMSUNG has earned the privilege of presenting its products and branding prestigiously in a unique tourist setting to a millionfold audience – for “peanuts”.
SAMSUNG, Culture Marketing 2008-2010
Jobdescription:
- Brand Affairs:
Brand Cooperation, Brand Management, Sponsoring - Out of Home Activities:
Promotion, Digital Signage - Special Parts:
Location Acquisition and Product Placement, Adv
Project Management
